If you weren’t already aware, designing profitable sales funnels is kind of what we do here at BMP. You can read more about our consultancy services here, but for now, I just wanted to show you the bare bones of what a funnel is, and how to make it actually work for you…
Most people jump straight in and start putting the funnel together. This is NOT the right way to go about building a profitable funnel! The first thing anyone should do when they are trying to convert their audience into paying customers is to follow steps 1, 2 and 3 from the below infographic.
Only then are you allowed to begin putting the blocks of your funnel together. I like to break my funnels down into 4 sections: First Point, Engage, Convert and Retain. It’s so important to have the first and the last block of this structure absolutely nailed to ensure business growth is guaranteed.
Anyhow, take a look and let us know what you think. If you aren’t sure that I mean by ‘Tactics’, check out the pink band at the bottom of the infographic – it gives a few examples, though there are 50+ that we use regularly here!